Search Engine Results Page SERP (Photo credit: dannysullivan)

A search for Squirrel removal in Burlington  New Jersey should display this page on the web site. This search result is called a Search Engine result page Or SERPfor short!

Burlington Camden Gloucester Wildlife Removal (See Rule One Below)

NJ Licensed, Insured Statewide Bat & Bird Removal. Burlington Camden Gloucester County Raccoon Squirrel Groundhog Beaver Fox Muskrat trapping exterminators. (See Rule Two Below ) burlington.batbirdanimalcontrol.com/bat-bird-raccoon-squirrel-woodchuck-removal-control/ – (See Rule Three Below )

Robb’s Rule One- Every page and every post must have a unique Page name every time with out exception.

Example of A Title : In the example above the title I used was Burlington Camden Gloucester Wildlife Removal. My intent is giving special attention to three main cities and the words wildlife and removal. I recommend before you name a title page on Google look at what your competition is using and make sure you use something else since you will lose some points for copying a title in use indexed already. In html the title of a page is always listed like this <title>Burlington Camden Gloucester Wildlife Removal in code as part of the header of every web page. Never call a web page or  blog post the name Home and put some thought into using findable keywords and local cities or counties in your titles.

Robb’s Rule Two- You need to write a meta description tag if you want to control what Google or any other web site shares about your web site.

Example of Meta Tag Description from above. “NJ Licensed, Insured Statewide Bat & Bird Removal. Burlington Camden Gloucester County Raccoon Squirrel Groundhog Beaver Fox Muskrat trapping exterminators.” Ideally your description needs to include keywords and the more it looks like a human wrote for humans and not to force a SERP result for keywords the better. Just remember we write these to influence search engines to display them first and the public to read them second. Big SEO TipOne thing that I like to emphasize is what ever key words or key word phrases you use in your titles and meta tag descriptions they must also be found used on the web site to get a score for them in searches.

Robb’s Rule Three- Always think about using the right words  & the right names to name every a page,  file , photo or even a web site domain name. Using the right words, the right way at the right times is one of the biggest keys in building a findable web site or web page.

Lets examine the domain name and long url I created for this web site for my good friend and squirrel control expert Ron Jones in Burlington, NJ. burlington.batbirdanimalcontrol.com/bat-bird-raccoon-squirrel-woodchuck-removal-control/ For starters we used a key word domain name we own and put his city in front of it instead the usual “www” and we get a trump most other sites by just having the target local city in the web sites url. The web site focuses on three keywords “Bat”, “Bird”, and “Animal” used in conjunction with the word control. The post or page name is ” bat-bird-raccoon-squirrel-woodchuck-removal-control/” adding more emphasis on the words bat bird and control and adding the words “raccoon squirrel and woodchuck”with a new second verb “removal”.

In Summary:

Always use a unique title and meta description for every page. Put some thought into using  the right keywords for everything you do from naming that photo for your web site to the name of your web site pages titles and description tags. Don’t forget you have to use the words as part of your content and not just in a title or description or page name. We can help you find a web site domain that will help you bring in  more business by sing a keyword domain . Sign into our storecreate an account and I would be happy to help you find a good domain name that will optimize your business better. We sell domains at fair prices and hosting . Give us a try and you can’t beat the personal service during business hours.

Related SEO  & Web Site Related Podcasts

With Robb Russell

• Poorman’s Marketing Guide 2012
• Buying Pay Per Click Advertising
• What Is Your 2012 Online Marketing Strategy
• What Makes Web Sites Work 2
•  Just Tell The Web Services Solicitors To Leave You Alone
• Rod, Robb, George and Rich Discuss Web Design Content
• Got Marketing Holes in Your Advertising??
• Ok I Got A Facebook Page Now What!
• Poorman’s Guide To Internet Marketing 2011
• What Makes Web Sites Work Better
• Marketing In Today’s Times with Ron Jones
• Coffee Cup & Web Design
• How & Why Wildlife Removal Web Sites Work & Don’t Work
•  How Much INTERNET Advertising Do I Need? Online Market Saturation